Helping Brands and Agencies Build & Scale Advanced Integrated Marketing Capabilities

Developing a best-in-class performance or integrated marketing capability is difficult. You need specific tools and talent to advance your capability, but how do you secure those resources before you've generated the revenue to fund them? The challenges don't stop there though.

To truly integrate across paid, earned, shared and owned touchpoints, you need to go beyond content delivery or customer journey mapping and establish the appropriate data infrastructure, organizational model, and cross-functional standards to capture, understand, and leverage insights across the full spectrum of media channels.

While integration is challenging, when done effectively, you can unlock additional efficiency and effectiveness across your integrated marketing and communications strategy that sets you apart from your competitors.

JL Consulting was established to provide marketing organizations - both agency and brands - with the guidance and interim resources needed to progress through their individual integrated marketing maturity continuums, with the goal of establishing best-in-class, in house, integrated marketing solutions.